Knight Rider is a flash widget used to advertise the premier of the two hour movie special before the series was restarted. The actual voice artist was used to describe parts of the car where he was referring to facebook and social media in quotes such as:

"The most advanced artificial intelligence in history and yet I'm stuck in this profile."

" You'll never believe what i just read in your minifeed "

" Don't forget to become a fan on my page "